Winter hasn't really arrived yet, but like every year, the anticipation of the most beautiful time of the year is growing with the first snowflakes, the first trips to icy glacier slopes, all the film premieres, ski tests and special offers. We are also looking forward to the season and are gradually awakening PowderGuide.com from its summer slumber. Of course, the PG team didn't completely sleep through the summer (some of us even followed the winter to New Zealand and South America), but also thought about the coming season and looked at the results of the user survey, among other things. At this point, a big THANK YOU for the lively participation in the survey! Many of the more than 300 participants not only clicked on the multiple choice answers, but also took the time to leave detailed comments - that makes us particularly happy!
Survey results
Who is on PowderGuide.com?
Our users are mostly between 20 and 40 years old and mostly male. They follow PG not only via the website itself, but often also on Facebook. Most of them visit us a few times a week during the season.
What interests the users?
The content on current weather and snow conditions is used and read the most. These are both the ConditionsReports and the editorial features on this topic (PowderAlert, WeatherBlog). In addition to these sections, many users would like to see more content on risk management and safety, as well as travel and tour reports and gear reviews. The interest in reporting on the Freeride World Tour is comparatively lower and, according to user opinion, we can also leave out the "Videos of the Week" section.
From the general feedback, we have learned that the readers of PowderGuide.com particularly appreciate the editorial content and the ConditionsReports. As far as the technical aspects of the site are concerned, many would like a more contemporary design that also works well on mobile devices, more clarity and a better search function.
